Media.net Horizon

2026 in Review

a year on the exchange
September 2026
~$15M
Projected revenue
80
Advertisers
24
Net new activations
15
MX partners

2026

The 2026 growth story

A year of Horizon activity on the exchange, across Open Auction and PMP.

$9.6M
Total spend
3.59B
Ad impressions
$2.70
Average CPM
15.00%
Average win rate

Media.net shows the biggest growth YoY of all partners in the PAD program, projected to be the #2 spender for 2026.

PAD Tier 4 unlocked. Brands are eligible for 10% savings.

~$180K Total savings through the PAD program for Horizon in 2026

Spectrum went live on Open Auction in February, followed by PMP in March. Revlon saw a massive spike in spend for Prime Day in June.

MX

The MX growth story

The Media.net x Horizon MX partnership went live in February 2026. Bringing Horizon PMPs under MX spend is the standout advantage of the year.

Top MX partners
SpectrumADTPrimo BrandsSeaWorldVytalogy WellnessSleepnumber

MX opt-in made Media.net Horizon’s second biggest programmatic partner.

Live since February 2026, with Horizon PMPs brought under MX spend.

The Next Step: Drive more PMP activations across MX brands

ADTPrimo BrandsSea WorldVytalogy WellnessSleepnumber

PMP & Open Auction

Two paths, one plan

Total spendAd impressions Average CPMAverage win rate
Open Auction $7.9M3.02B $2.6111.00%
PMP $964.7K338.4 M $2.8514%
On the plan, Open Auction
revlon.comprimobrands.comvytalogy.comseaworld.comcapitalone.com
On the plan, PMP
goldencorral.comspectrum.comboarshead.commybobs.comnetjets.comgallo.comthespherevegas.comwarbyparker.com

Private marketplace

Why PMPs are beneficial for Horizon Media

4 reasons
01
Curated Premium Inventory

Tailor-made packages, assembled around your category and campaign goals.

02
White-Glove Service

Hands-on management of every PMP, from setup through the flight.

03
Performance-Centric Deals

Deals shaped and consistently optimized against your KPIs while maintaining higher efficiencies.

04
Media.net Product Suite
  1. Proprietary TechSearchSignals and OmniReach targeting, included at no added cost.
  2. 3P Data LayeringTap into leading partnerships including Experian and LiveRamp.
  3. Measurement with ElevateSupply-side measurement and optimization, built around your business outcomes.

Replicating success

The same play, ready for the next account

Where we’re winning CategoryWhere we can replicate success
SearchSignalsELEVATE
Spectrum
Telecom & Connectivity
spectrumreach.comdish.comsling.com
SearchSignals
Golden Corral
QSR
tropicalsmoothiecafe.com
SearchSignals
Boar’s Head
CPG
revlon.comprimobrands.comvytalogy.comnatrol.comweiman.comdramamine.com
CTV
Boar’s Head
Experian
Boar’s Head
Experian
ADT
IT
bluehost.comshipstation.com
SearchSignals
Warby Parker
Retail
sleepnumber.com
SearchSignals
Bob’s Discount Furniture
SearchSignals
The Sphere
Entertainment
seaworld.comacorn.tvamcplus.comstarz.com

Product case studies

Brands and the products behind them

Select a card to turn it over.

For 2027

What’s next

Ordered by how soon it can run, not by how new it is.

Premium CTV

Direct, authenticated access to premium CTV supply through certified publisher networks.

013.4B daily avails
02Bid guidance $15.00 to $18.00
0397% VCR on Boar’s Head, against a 90% benchmark
04Verified inventory and transparent supply paths
05Access to high-attention streaming moments

Direct partnerships across the streaming ecosystem

Warner Bros. DiscoveryTEGNAVIZIONexstarRokuLGionic

Audio

Audio supply from top platforms brought into the open web, enriched by search signals. Available within PMP deals across most major DSPs.

10B+
Weekly avails
  • Podcasts
  • Music streaming
  • Online radio
10–120s
Spot lengths
  • Pre-roll
  • Mid-roll
  • Post-roll

Premium audio, bought direct and built clean:

TuneInAdsWizzDAXOdeeoAdTonosRedCircle

OmniReach

Underpinned by SearchSignals, OmniReach identifies the highest-intent users, then targets them across all channels including audio and video.

01Capture intent. Targeted Deal ID data analysed for higher intent.
02Qualify the audience. Top scores grouped into a custom audience.
03Activate everywhere. Across devices via the Media.net identity graph.

Agentic

Agentic workflows and AI agents plug into the Media.net Select MCP directly for end-to-end deal management, reporting and inventory discovery.

01Faster deal activation
02Fits existing workflows and 1P data tools
03Agentic monitoring of deals

Ready to integrate with Omnicom via Acxiom Real IDs.

Containerization

Media.net can deploy custom AI models, targeting logic and identity resolution directly within the SSP environment.

01Better match rates by circumventing throttling
02Reduced latency, decisions made in real time
03Supply shaping toward campaign outcomes